Post by account_disabled on Dec 25, 2023 23:27:40 GMT -5
Analyze both the success and errors of direct competitors, to take preventive measures. Improve the quality of processes, products and services. Review whether your business objectives are realistic or not. If possible, reduce production costs. Reduce the number of errors in processes and losses in sales. Remember: one of the most important parts of benchmarking is comparing all the data. Types of benchmarking Broadly speaking, the types of benchmarking can be classified into: Competitive benchmarking. Functional benchmarking. Internal benchmarking. Chart with types of benchmarking Although each of them has its specific characteristics and purposes, it is advisable to do them all to a certain extent, so as not to limit the opportunities they generate individually.
Competitive benchmarking It is also known as competitive benchmarking , and it is the one that most companies perform, or at least the first one that may come to mind when talking about this topic. This focuses on investigating and analyzing direct competition, that is, all those Phone Number List companies that sell products and services in your same sector. This allows you not only to know what works for other businesses, but also to refine your own processes and better understand your buyer persona . To carry out the investigation, we recommend that you try to contact directly with people who have already worked in said place, analyze their website and social networks, and even exchange information and points of view with other companies.
Now—if we talk about drawbacks—the negative part of applying this type of benchmarking is that it does not leave much room for creativity or innovation, since it only focuses on competitors who do more or less the same thing as you. For this reason, at the beginning we mentioned that it was advisable, to a certain extent, to adopt actions of all types. 2. Functional Benchmarking The negative part of competition benchmarking that we just mentioned does not exist in functional benchmarking, since instead of limiting itself only to direct competition, it takes into account other successful companies. These companies do not have to be your competition or belong to the same sector in which you operate.
Competitive benchmarking It is also known as competitive benchmarking , and it is the one that most companies perform, or at least the first one that may come to mind when talking about this topic. This focuses on investigating and analyzing direct competition, that is, all those Phone Number List companies that sell products and services in your same sector. This allows you not only to know what works for other businesses, but also to refine your own processes and better understand your buyer persona . To carry out the investigation, we recommend that you try to contact directly with people who have already worked in said place, analyze their website and social networks, and even exchange information and points of view with other companies.
Now—if we talk about drawbacks—the negative part of applying this type of benchmarking is that it does not leave much room for creativity or innovation, since it only focuses on competitors who do more or less the same thing as you. For this reason, at the beginning we mentioned that it was advisable, to a certain extent, to adopt actions of all types. 2. Functional Benchmarking The negative part of competition benchmarking that we just mentioned does not exist in functional benchmarking, since instead of limiting itself only to direct competition, it takes into account other successful companies. These companies do not have to be your competition or belong to the same sector in which you operate.
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